Want Massive Impact at Your Event? Try Storytelling.

Posted by Jon Young on Aug 6, 2019 3:58:43 PM

Storytelling. It’s not just for bedtime anymore. Now it’s all grown up and ready to wow guests at your next event. Telling stories can be a compelling way to massively boost your event’s impact and make it more memorable because it has multi-sensory appeal. Storytelling is the all-inclusive technique to deliver that extra wow factor!

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Topics: Event Production, Trends, Event Planning

Live Stream Events: How to Boost Your Audience Attendance Through Streaming

Posted by Jon Young on Jul 25, 2019 12:04:57 PM

Who doesn’t want a bigger audience for their event? Live streaming lets you take your event state-wide, country-wide, or global. Suddenly, your awesome conference speakers can present to thousands of people without being limited by venue space. In fact, you can spread the live impact of any big event. Or not-so-big event.

Live streaming lives on, too. Besides the live feed, you can post the video on your website, distribute all or parts of it via social media, or email it to key stakeholders to get even more bang for your buck. Hot dog!

Obviously, live streaming can boost your audience, but how can you make the most of that opportunity? We have some tips.

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Topics: Live Web Streaming

WOW Factor at a Zero Waste Event? It Can Be Done!

Posted by Jon Young on Jul 19, 2019 9:28:05 AM

Every event planner’s goal is to wow their audience. While you can always do more to impress them, you can also do less. Nothing, to be exact!

Zero Waste events are a big deal these days, for both event hosts and attendees. Announcing "This is a Zero Waste event" is a great way to attract and enthuse the audience, and your event will positively impact the environment, too. But can you get the wow factor you’re looking for in event production and be sustainable at the same time? You bet!

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Topics: Trends, Event Planning

How to Improve Live Streaming at Your Event and Guarantee a Quality Feed

Posted by Jon Young on Jul 12, 2019 10:40:22 AM

Live streaming has become a very important way to expand the reach of big events. You can include a virtual audience from around the world for a live look-in at a charity event, or open your doors to participants who can't travel to a conference or company function. That can present extra challenges, though, so In order to provide a flawless experience, you need to know how to improve live streaming.

Why? Because streaming quality not only affects audience enjoyment, it reflects on your brand. Even sketchy transmission can send your content out to more people, but technically excellent streaming will make them feel like they’re right there with you.

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Topics: Event Production, Live Web Streaming

How to Make the Most of Your Small Event Budget

Posted by Jon Young on Jun 25, 2019 12:20:09 PM

Every event planner dreams of having an unlimited budget. The truth is, though, you can’t have everything, no matter what. And budget limitations are a fact of life. Rather than lamenting them, we must learn to squeeze the most impact and value from every dollar, no matter how many or how few we have.

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Topics: Event Planning

Outside the Box: Creative Ways to Use LED Signage at Your Next Event

Posted by Jon Young on Jun 11, 2019 3:46:35 PM

No matter the size or purpose of your gathering, LED signage can vastly enhance your content as well as the features of your venue. For example, you can welcome attendees at the entrance with an LED scenic that creates an atmosphere or LED signage that displays the agenda or map of the venue or promotes the keynote speaker.

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Topics: Event Technology

Loving the Livestream: Heroic Productions Receives Two International Awards for its 2018 Broadcast of Christmas in Christ Chapel

Posted by Jon Young on Jun 5, 2019 11:48:53 AM
Heroic Productions has received two international creative awards for its December 2018 AV production and livestream of Gustavus Adolphus College’s Christmas in Christ Chapel 2018, “ Visions of Divine Mystery.”

Since 1973, Christmas in Christ Chapel has evolved into a much-anticipated tradition at Gustavus Adolphus College, in St. Peter, Minn., involving the talents of over 350 student musicians, dancers, actors and faculty. Each year, a new theme is brought to life through the use of music, dance and spoken word, with 2018’s theme of “Visions of Divine Mystery” utilizing the artistic concept of the northern lights. Heroic Productions has long-supported this event with dramatic lighting, audio and, more recently, a multi-camera HD livestream broadcast

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Topics: Event Production, Event Planning, Live Web Streaming

How to Boost Wi-Fi Speed and Save Money at Your Tech-Savvy Event

Posted by Jon Young on May 28, 2019 4:49:56 PM

It’s hard to imagine an event these days that doesn’t involve technology. Attendees expect Wi-Fi and cell phone access, and you rely on these necessities to produce your show. From interactive tabletops and RFID bracelets to video conferencing and asking your audience to take a text-based poll, steady access to the internet is absolutely critical for most events.

The more devices and online activity you expect, the more bandwidth you’ll need. But what will it cost? You must nail down the details up front in order to protect your event and your budget. So, here are some tips to boost Wi-Fi speed for your event – without getting hammered by a huge cost surprise.

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Topics: Event Technology

What Factors Drive Costs for Top Audio Visual Companies?

Posted by Jon Young on May 24, 2019 10:15:00 AM

Have you ever wondered why the “same” meal costs more at a nice restaurant than at a corner diner? Probably not, because most of us just know the difference. At a nice restaurant, we expect a better chef, better ingredients, and better atmosphere at the nice restaurant, and we realize there are costs involved with that. Yet when we want something special, we know exactly where to go for an experience that lives up to the occasion.

The same holds true for top audiovisual companies. Some of the factors that affect the cost for an event include the size of the venue, goals of the production, and the AV gear necessary to make it happen – yet it’s just as important to make sure the right gear is in the right hands. Experience and expertise are the factors that can make your event production truly memorable and increase the value of your investment.

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Topics: Event Planning

Gala Tips and Takeaways from the Minnesota Star Awards

Posted by Jon Young on May 15, 2019 9:38:12 AM

We had a unique 360-degree view of this year's Minnesota Star Awards, the International Live Events Association's gala to honor the top performers in our industry. Not only did we have the opportunity to present one award and win another – which was a true honor – but we also handled the entire AV production. And if you don't think we pulled out all the stops for a ballroom full of our industry colleagues, you don't know us very well! 

It was a huge event, and working with industry insiders as both our "clients" and the "talent" only added to the pressure, yet that ultimately proved the value of some of our most trusty processes to pull it all together. 

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Topics: Venue Tips, Event Production, Event Planning