Jon Young

Recent Posts

Beyond Your Logo: 5 Classy Ways to Brand an Event

Posted by Jon Young on Feb 19, 2019 3:46:11 PM

Branding your event is really important for business, but attendees don't want to see your logo and brand colors plastered all over the venue. Too much, and it all becomes “background music,” losing its visual impact. Besides, your brand is more than your logo and colors anyway — it’s the total perception people have of the company, whether they’re employees, customers, or event guests.

So, what are some branding ideas that will draw positive, memorable attention? You want buzz, not zzzzzzzzzz. So think beyond the same-old-same-old.

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Topics: Event Planning

No Filter Needed: How to Add an Instagram Museum to Your Event

Posted by Jon Young on Feb 14, 2019 10:43:06 AM

Creating an engaging experience that attendees can share on social media platforms is crucial to the success of your event and future attendance. And what better way to invite your attendees to engage with the event than by installing an Instagram museum, where they can snap selfies and post to social media!

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Topics: Event Technology, Event Planning, Trends

Cue the Music: Best Way to Set the Mood at Your Event

Posted by Jon Young on Feb 12, 2019 8:35:32 AM

Music has a strong correlation to memories and mood. Whether you choose a DJ or live musical entertainment for your event, make sure their playlist and their style match the atmosphere you want to create. If you succeed, attendees may remember your event for years to come every time they hear a certain song or listen to a specific band. That’s the power of mood music.

Successful mood music is no afterthought. There are a number of factors that you’ll want to consider before making any musical decisions, and you’ll want to get busy with that as soon as you start planning your event. Not only is music integral to your entire event experience, the best DJs and bands often book up far in advance.

Here are four key elements you’ll want to think about:

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Topics: Event Production

Successful Event Planning: How to Improve From One Event to The Next

Posted by Jon Young on Feb 7, 2019 3:49:36 PM

Successful event planners make a point of learning from every event, so they can make the next ones even better. One of the most effective ways to do that is to host a post-event meeting with vendors, speakers, entertainers, and staff to talk about what went well and what needs improvement.

These meetings are invaluable. You can use what you learn to build on this year’s success and avoid or remedy what didn’t work so well to avoid repeating history.

So, what does this post-event meeting look like, when do you host it, and who should be there?

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Topics: Event Planning

7 Loading Dock Questions to Ask Your Venue

Posted by Jon Young on Feb 5, 2019 11:43:10 AM

A large event requires coordination among several vendors, many of whom will need to use the loading dock to get equipment in and out of your event. Most venues have rules and restrictions for using their loading docks. As an event planner, it's important to know those rules so you can communicate them to your vendors.

Here are some loading dock questions you should ask your venue. Do this as soon as possible because everyone (including you) will have to plan ahead to ensure loading dock activities run efficiently and safely.

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Topics: Event Production, Venue Tips

An AV Experience: What We Learned from Super Bowl LIVE

Posted by Jon Young on Jan 29, 2019 10:07:52 AM

The opportunity to work on Super Bowl LIVE festivities doesn't happen very often for Minnesota vendors. In fact, the last time we hosted The Big Game was in 1992, when the Washington Redskins defeated the Buffalo Bills 37–24 at Hubert H. Humphrey Metrodome. When The Big Game came to U.S. Bank Stadium last year, we were honored to have a seat at the table by being chosen as the lighting provider for all of Super Bowl LIVE 2018.

Super Bowl LIVE was hands-down the largest event we've participated in to date, and it challenged us in ways we've never experienced before. We learned a number of great lessons from our AV experience at Super Bowl LIVE that we wanted to share with others in the event production world. Before we jump into the lessons we learned, it's important that we lay out the details of this large-scale event.

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Topics: Event Planning, Venue Tips, Event Production

6 Ways to Get Out of Your Event Design Rut

Posted by Jon Young on Jan 24, 2019 11:24:30 AM

It's every event planners goal to make things go as smoothly as possible at your event. So it's easy to follow a tried-and-true formula of branded colors, logos, and speeches from the CEO — no surprises there! But, think about it from your audience’s point of view. No one wants to attend the same event over and over again. So, if you're focusing on efficiency instead of your attendees, it's time for a change!

Here are six ways you can get out of your event design rut, freshen it up, and reignite excitement.

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Topics: Event Planning, Event Production, Trends

Event Personalization: How Technology is the Key to a Memorable Event

Posted by Jon Young on Jan 22, 2019 9:27:12 AM

Nowadays, providing a customized experience is a common goal for retailers, entertainers, and event planners. The more personalized an event feels to your attendees, the bigger impact it has. It will be more engaging, more memorable, and more shareable. To make that happen, you’ll need one essential tool — technology — because it takes tech-driven data to customize.

Technology comes in many forms, so there are many ways you can use tech tools to enable event personalization.

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Topics: Event Technology

Event Production 101: What it Takes to Pull Off a Large Event

Posted by Jon Young on Jan 17, 2019 11:14:07 AM

A lot of work goes into hosting a great event no matter what size it is, but larger events require bigger venues and more of everything. And more almost always means more complicated, especially when you’re talking about audio-visual requirements. So, what goes into AV setup for a large-scale event?

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Topics: Event Planning, Venue Tips, Event Production

Best Event Management Software for 2019

Posted by Jon Young on Jan 15, 2019 3:01:10 PM

Producing a large event is a lot of work. Heck, even a smallish event can have a lot of moving parts, and they all have to come together just-so. Why not make your job a little easier by investing in quality event management software? Technology can help you save time, avoid overlooking important details, watch your budget, and give your attendees the best possible experience. All with less worry and stress.

Here are some of the best software options to try in 2019, along with some tips to pick the best one for you.

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Topics: Event Technology