Incorporating video in your event is a great way to engage the audience and better showcase what is happening on stage. However, it’s not as easy as simply setting up a video camera and letting it roll. In fact, video is a common AV challenge we see frequently in the industry. You must consider a number of things – from screens and sightlines to the ambient lighting of the room. In this video, Jon and Steve will break down some key things to consider when adding video to your next event.
Room Height and Layout
Every event space, conference hall, and ballroom is different. Which means that setting up video for your event is always going to be unique to that space. You will need to consider the height of the room because it will affect the size of the video screens you will need to use. The best way to plan ahead is to have a room layout on hand to consult and share with your event production partners.
When considering the layout of the room, you will also want to make note of sightlines and any obstructions to those sightlines. Sightlines are “lines” from an audience members eyes to what is seen (a stage, performer, or speaker). If you are going to have a speaker, band, or demo on stage, you want everyone in the room to be able to see and hear them. It’s all about communicating effectively to the crowd.
Image Magnification and Multiple Video Sources
We all know that person who arrives one minute after the show starts and is sitting in the back row. The only thing they can do is watch the big screens of the little person at the podium. But you want that person in the back to enjoy your event as much as the person in the front row. Creating that experience for the entire venue may require image magnification through video. Depending on your presentation, you may also need to have multiple video sources. If you are showing demos, switching between live stream and a powerpoint or video presentation, you are going to want to plan ahead and ensure that each source works seamlessly together.
Ambient Room Light
If your venue has a wall of windows, you are going to have to think about how the ambient light will affect the video and projection for your event. Both natural and artificial light sources can create some challenges when using video. The light bounces throughout the room and can diminish the quality of the screen for the audience.