Nicollet Mall in downtown Minneapolis

It was one winter ago that the Heroic crew was braving the Minnesota elements in support of Super Bowl LIVE 2018, on 6 blocks of Nicollet Mall in downtown Minneapolis. As one of only two local vendors chosen to handle production for this huge event, we were proud to provide dynamic lighting throughout the entire site, on top of the IDS Center, and on the Verizon UP Stage, where local and national entertainment performed every evening of the 10-day run, regardless of weather conditions. Acts included Idina Menzel, Sheila E, Morris Day & the Time, Prince's band - The Revolution, Jimmy Jam & Terry Lewis, The Jets, Ispo Facto, Vocal Essence, The Jayhawks, Dessa and many more.

Setup began on a "balmy" 40º Minnesota day, but during show run, temperatures plunged and we experienced blizzard conditions and subzero windchills on more than one occasion. Despite all of the challenges, the intense planning and logistics paid off, as witnessed by the more than 1-million visitors who enjoyed the event. Watch our video and enjoy some behind-the-scenes photos as well as video taken during the show!

super bowl live 2018 retrospective 960x540
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Testimonials

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Bridget McCoy

Event Coordinator - Bell Museum, U of MN

"It was wonderful! I am so appreciative of your expertise and abundance of patience throughout the process... Thank you again!"

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Jodi M. Collen, CSEP

Director of Event & Conference Planning

"You and your team are true professionals – the best in the business – and I was compelled to say thank you and good job!"

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