10 Best Ways to Use a Large LED Screen for Your Event

Posted by Jon Young on Sep 20, 2018 11:01:19 AM

best ways to use a large led screenLED screens are a great way to liven up your event. Sure, you could use projectors and screens, but the advantages are that screens created from LED panels are brighter (think daylight and outside use) and easier to see in rooms with ambient light issues. They can be assembled at almost any size and screen ratio, and don’t require the extra space and positioning concerns of a projector.

You can use them as a backdrop for your stage, to display social media posts with your event's hashtag, or live stream the main presenters from a different location. But that’s just the beginning. Indoors or out, LED screens can transform your next big event in other unexpected and memorable ways.

10 Ways to Use LED Screens at Your Next Event

  1. Giant LED screens can display wall-size murals that transport attendees to an entirely different environment. They can also display sponsor logos, your event’s branded visuals, or the message of the day.
  2. You can display virtually anything on an LED screen, so let your imagination take over here. (But keep it relevant, so every little detail reinforces your event’s branding.) Think: dimensional effects, live conferencing from multiple locations, or action situated in front of a chroma-key screen.
  3. Some events such as music concerts and sports events require huge venues that accommodate very large audiences. Crowds build excitement, but it’s virtually impossible for most people to actually see the action on the field or the performers on-stage. Unless you use LED screens. Live-streaming your event onto strategically placed screens ensures no one misses a beat. Or a play.
  4. Overly popular speaker at your upcoming conference? No bigger room available? No problem, just live-stream the presentation onto one or more LED screens in another space, and no one will miss out.
  5. LED screens can keep arriving attendees entertained (or informed) before the official action gets underway. And if there’s an unexpected delay, the audience won’t get restive. They may not even notice. Use video that promotes speakers or performers, hits on the latest trends in your industry, or offers sightseeing tips for the city where your venue is located.
  6. Use an LED screen to display a continuous montage of stills or video clips from your year as a corporation. The same idea applies to political or cause-related events.
  7. People love to see themselves on camera, so project audience “sweeps” onto the big screen. Sporting events do this all the time, but you can do the same thing using a hand-held camera at your festival or conference.
  8. Even better, instead of just showing a sea of faces, get them talking. Before your event, do some on-camera interviews with attendees — what do they expect, why are they there, etc. — then show those clips during the event. Conduct “man on the street” live interviews in the hallways during your conference (or around the grounds at your festival) — what did they think of that last talk or performer, what’s their favorite part so far?
  9. Aside from projecting sponsor logos, LED screens are ideal for displaying ads or even full-length commercials or other branded material. Your audience will learn more about your event’s key funders, and your sponsors will love, love, love the greater exposure. Where can they re-up for next year?
  10. Use LED screens to deliver messages to conference attendees — scheduling reminders, updates, etc. Or set up one or more screens to serve as social media hubs. Encourage attendees to post comments and visuals using your event’s hashtag, then display those postings for all to see.

As an event organizer, you want to wow attendees, whether you’re producing a one-off concert, an annual conference, or special festival. LED screens are so versatile, they can give your guests a more engaging, immersive experience and leave them wanting more.

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Topics: Event Technology

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