10 Must-Use Promotional Strategies for Your Large-Scale Event

Posted by Jon Young on Dec 11, 2018 4:35:00 PM

You want people to attend your event, yes? Then don’t get so caught up in planning the experience itself that you forget to promote it! When considering how to promote an event, the more avenues you can tap into, the better — as long as they’re relevant, of course. So, go ahead and use traditional options such as posters and press releases, but be creative, too. Especially when it comes to digital promotion.

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Topics: Event Planning

Think Outside The Box: 6 Ways to Plan a Non-Traditional Gala

Posted by Jon Young on Dec 7, 2018 9:54:46 AM

Planning a gala? These events are a staple for fundraising and corporate celebrations. But if you think your next gala needs to include only a few white stage lights, a projector, white tablecloths, a plated dinner, and guests seated at the same table all night, think again. Toss those traditional assumptions aside and make way for something fresh, energizing, and definitely memorable.

Here are six ways to plan a non-traditional gala.

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Topics: Event Planning

Going Once, Going Twice: Tips for Conducting a Charity Auction

Posted by Jon Young on Nov 29, 2018 5:22:06 PM

If you've ever been to a fundraising event, you likely cruised the silent auction tables and watched (perhaps in amazement) as an autographed football jersey sold for $500 in the live auction. Auctions are one of the most fun and profitable ways for organizations to raise money. But a charity auction is also a lot of work.

Whether your event will feature a silent auction, live auction, or both, you’ll need careful planning and savvy strategy to bring in top dollar. In addition to auction item donors, recruit sponsors to help cover event costs because, ultimately, “top dollar” really means net income.

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Topics: Event Planning

Community Support: 4 Tricks to Landing Event Sponsors

Posted by Jon Young on Nov 27, 2018 12:03:19 PM

Quality events are expensive, especially if you include state-of-the-art technology, live music, and professional AV. Event sponsors can help fund your next event and also add value to make it a truly superb experience. They can provide in-kind support such as tables and chairs or hors d'oeuvres, or they can provide good old-fashioned cash.

So, how can you pique their interest? And who should you ask?

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Topics: Event Planning

Event Planning 101: 4 AV Fees You Should Know

Posted by Jon Young on Nov 20, 2018 10:11:13 AM

No matter how great your audience finds your event, it cannot be deemed a success if you blow out your budget. So, as you’re searching for an AV partner and set-up that won’t break the bank, remember to ask about additional fees. You may not think you need to pay for extra cables, a scissor lift, or lunch for the crew, but you do. Or you might. Don't get caught off guard by overlooking these details.

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Topics: Event Planning

Fine Tuning: 8 Considerations for Live Music at Your Event

Posted by Jon Young on Nov 13, 2018 12:37:11 PM

Nothing sets the tempo like live music. It can liven any event, especially if it's a carefully selected band that caters to the target audience and the mood of the event itself. Live music can provide a backdrop to activities, or take center stage. So, how do you find a band that keeps your guests entertained all night? Here are eight considerations when choosing live music for your event.

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Topics: Event Planning, Event Production

#EventOfTheYear: How to Create a Socially Shareable Event

Posted by Jon Young on Nov 8, 2018 9:32:42 AM

You want to attract the largest possible audience to your event. After all, you plan to deliver some truly impressive event experiences. But not everyone can attend. So, how can you take those experiences to non-attendees? Through social media, of course! By creating shareable moments throughout your event, you can reach a larger crowd than is physically possible and inspire even greater participation next time.

Fear of Missing Out (FOMO) is one of the strongest motivators ever. A socially shareable event plays on that worrisome FOMO, by building pre-function anticipation. Your event is all the buzz — clearly, it is a must-attend. Sharing also eases FOMO by enabling non-attendees to benefit vicariously.

A socially shareable event allows you to take the experience to those who cannot attend, and to bring them in as participants. And if you’re thinking social sharing is only for millennials, think again. No matter your type of content or target audience, you can bet your people are using social media.

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Topics: Event Planning, Trends

Large-Scale Event Trends That Will Wow Guests in 2019

Posted by Jon Young on Nov 6, 2018 1:54:02 PM

No one wants to attend an event that feels like it should have been called “Been There, Done That.” Yawn. Who cares about the same old stuff? If you expect to wow your guests in 2019, you need to connect with the future, not the past. Technology, styles, and entertainment are constantly changing, so let’s take a look at event trends you might want to exploit to wow your guests in 2019.

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Topics: Trends, Event Planning

Captivating Your Audience: How to Find Engaging Conference Keynote Speakers

Posted by Jon Young on Nov 1, 2018 10:47:16 AM

You can plan fun breaks, great food, and live-wire after-hours entertainment, but if your conference keynote speakers aren’t absolutely terrific, your attendees will leave feeling short-changed. Speakers should be informative, of course. But they should also be so captivating and engaging, your audience won’t believe the time went so fast. More! More!

How can you find stand-out speakers like that for your next gathering? Here are some things to keep in mind.

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Topics: Event Planning

Event Staff: Hiring Tips to Ensure Your Event Runs Smoothly

Posted by Jon Young on Oct 30, 2018 9:38:30 AM

Creating an extraordinary experience for attendees is your goal for any event, and event staff plays a big part in that. So, once you've planned your event, you need to hire the right people to run it. Sometimes, a hotel or conference center will have their own personnel for coat check, food and beverage, etc., leaving you to fill only a few jobs. Other events, however, require an entire staff. And not just anyone — you want experienced professionals who understand your goal and how to bring it to life.

No matter what positions you're hiring, here are five tips to make sure your event goes off without a hitch.

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Topics: Event Planning