Heroic Event Productions Blog

Music has a strong correlation to memories and mood. Whether you choose a DJ or live musical entertainment for your event, make sure their playlist and their style match the atmosphere you want to create. If you succeed, attendees may remember your event for years to come every time they hear a certain song or listen to a specific band. That’s the power of mood music.

Successful mood music is no afterthought. There are a number of factors that you’ll want to consider before making any musical decisions, and you’ll want to get busy with that as soon as you start planning your event. Not only is music integral to your entire event experience, the best DJs and bands often book up far in advance.

Here are four key elements you’ll want to think about:

A large event requires coordination among several vendors, many of whom will need to use the loading dock to get equipment in and out of your event. Most venues have rules and restrictions for using their loading docks. As an event planner, it's important to know those rules so you can communicate them to your vendors.

Here are some loading dock questions you should ask your venue. Do this as soon as possible because everyone (including you) will have to plan ahead to ensure loading dock activities run efficiently and safely.

The opportunity to work on Super Bowl LIVE festivities doesn't happen very often for Minnesota vendors. In fact, the last time we hosted The Big Game was in 1992, when the Washington Redskins defeated the Buffalo Bills 37–24 at Hubert H. Humphrey Metrodome. When The Big Game came to U.S. Bank Stadium last year, we were honored to have a seat at the table by being chosen as the lighting provider for all of Super Bowl LIVE 2018.

Super Bowl LIVE was hands-down the largest event we've participated in to date, and it challenged us in ways we've never experienced before. We learned a number of great lessons from our AV experience at Super Bowl LIVE that we wanted to share with others in the event production world. Before we jump into the lessons we learned, it's important that we lay out the details of this large-scale event.

It's every event planners goal to make things go as smoothly as possible at your event. So it's easy to follow a tried-and-true formula of branded colors, logos, and speeches from the CEO — no surprises there! But, think about it from your audience’s point of view. No one wants to attend the same event over and over again. So, if you're focusing on efficiency instead of your attendees, it's time for a change!

Here are six ways you can get out of your event design rut, freshen it up, and reignite excitement.

A lot of work goes into hosting a great event no matter what size it is, but larger events require bigger venues and more of everything. And more almost always means more complicated, especially when you’re talking about audio-visual requirements. So, what goes into AV setup for a large-scale event?

If you’re planning an event for your business or organization, load in and load out may not be the first thing that comes to mind. It may not be “your job,” but a smooth load in and load out process can make all the difference for your event. So it is up to you, as the planner, to do everything you can to ensure event setup goes well.

Whether you want an emcee that tugs at heartstrings, cracks jokes, poses for a selfie that later goes viral or all of the above, it's important to pick the right person for your type of event. After all, your event emcee can quickly engage or disengage your attendees. So, choose someone who is appropriately enthusiastic, friendly, and quick-witted.

Nothing sets the tempo like live music. It can liven any event, especially if it's a carefully selected band that caters to the target audience and the mood of the event itself. Live music can provide a backdrop to activities, or take center stage. So, how do you find a band that keeps your guests entertained all night? Here are eight considerations when choosing live music for your event.

Video has become a common feature in many successful and engaging events, and most of these videos are displayed on an LED screen. But, if your formatting is off, your display may fail to fill the screen, or it will look squished, stretched, or worse. No one wants that! To ensure your event video has maximum impact, here are some tips on formatting for a large LED screen.

Retailers and office building owners spend thousands of dollars to get their interior lighting just right because color and intensity matter even when you don’t overtly notice the light. But what if you want visible color? The right color scheme can transform your event whereas the wrong event lighting colors can send the wrong message.