Staying top-of-mind after an event is important for businesses. And what's the best way to do that? Provide free swag to event attendees. After all, who doesn’t love free stuff? But beware, there’s stuff, and then there are really great swag ideas. A bag full of “who cares?” won’t do anything to identify your business as innovative or memorialize your brand.
So, what can you give away that will really impress your guests and keep them thinking about you long after the music stops? Two critical factors to keep in mind:
- Relevance (to your audience and/or your event content)
- Long-term value (the point is to keep your name in front of people)